The company took a significant step by setting up its own distribution network within Belgium, marking a pivotal shift toward more independent and efficient product distribution. This initiative strengthened the company’s reach, ensuring that the Surplus Collection products would be accessible to distributors nationwide.

The same year, the company showcased its collections for the first time at a prominent Belgian trade fair, establishing its presence in the industry and connecting directly with other key players in the pet accessory market. This debut marked the beginning of a journey characterized by innovation, growth, and deepening partnerships within the industry.

As the company grew, it evolved into a multi-brand wholesaler, diversifying its offerings with several unique in-house brands, including Surplus, Grey Tail, 51 Degrees North, and Basic Line.

This strategic expansion allowed the company to cater to a broader range of pet accessory needs and styles, positioning itself as a versatile leader in the market.

Additionally, the company secured exclusive licenses, further expanding its portfolio with well-regarded products distributed across Belgium. This evolution reinforced its commitment to offering premium, innovative, and varied selections for its customers, solidifying its role as a trusted partner in the pet accessory industry.

By actively participating in international trade fairs, the company extended its reach beyond Belgium, attracting a growing international clientele.

These global exhibitions offered valuable opportunities to showcase innovative collections to a wider audience, connect with distributors from various regions, and build strong international partnerships.

This strategic presence on the global stage has been instrumental in driving the company’s growth and solidifying its reputation as a trusted supplier of high-quality pet accessories worldwide.

In this year the company took a major step forward by launching its own in-house production for woven products. This development enabled greater control over the quality and design of these items, ensuring that each piece met the high standards the brand stands for. This initiative not only strengthened the product line but also underscored the company’s commitment to originality and craftsmanship, laying the groundwork for future innovations in pet accessory manufacturing.

The company unified all its in-house brands under the singular identity of 51 Degrees North, adopting the slogan "We Are All 51."

This strategic consolidation marked a pivotal transition, as the company ceased its licensing agreements to concentrate entirely on its proprietary brand.

This decision allowed for a dedicated focus on branding and design, ensuring a cohesive and distinctive presence in the market. By streamlining its brand portfolio, the company reinforced its commitment to delivering high-quality, innovative pet accessories that resonate with its core values and aesthetic vision.

We relocated to a new, state-of-the-art logistics center, enhancing its ability to manage growing demand and streamline distribution processes.

This move provided a more efficient infrastructure to support expanded operations, ensuring faster, more reliable service for clients.

The upgraded facility marked an important milestone in the company’s growth, reinforcing its commitment to operational excellence and customer satisfaction.

In 2020, the company expanded its direct reach by launching an in-house sales team in the Netherlands.

This new team allowed for closer relationships with local distributors and strengthened the company's presence in the Dutch market.

By having dedicated sales representatives in the region, the company could better understand and cater to the specific needs of its Dutch clients, further enhancing its commitment to personalized service and regional growth.

Antwerp investment fund Meja invests in Going Kolombo.